In the 1990s, the Jenny Holzer truism "It is in your self-interest to find a way to be very tender" became an art world mantra. In the 2010s, Tumblr fed it to the masses and a backlash ensued, labelling its admirers basic. Another decade on and the scales tipped again as millions of us baked bread, banged pots for frontline workers, and embraced Arlo Parks the moment we met her music.